Heads up for avid EV fans and those anxiously awaiting the Proton e.MAS 7 EV. Earlier today, the national automaker announces that it the e.MAS 7 prototype will embark on a 2,000 KM coast-to-coast tour across the nation starting this month.
Part of the lead up to the groundbreaking first Proton-badged EV crossover’s planned year-end debut, the aptly-christened Proton e.MAS 7 Tour aims to display the upcoming EV's capabilities, as well as the “Malaysia Spirit in engineering excellence,” according to Proton.
As a refresher, Proton has repeatedly highlighted the fact that the e.MAS 7 isn’t a mere rebadge effort, but actually a product it co-develops alongside partners Geely. This is also evident in the national automaker’s recent local testing efforts that we reported on.
Back to the aforementioned pre-launch tour, its first leg sees the Proton e.MAS 7 starting out of the Proton Centre of Excellence in Shah Alam and head southbound into the states of Negeri Sembilan, Melaka, and Johor. This southern leg is set to run from Oct 5 to Oct 7.
During which, the Proton e.MAS 7 prototype will stop by selected Proton e.MAS dealerships accompanied by a digital content creator who will host and engage with people visiting these showrooms. Other stops at selected EV charging stations and more are also being planned too.
After this southern leg, the Proton e.MAS 7 Tour will resume with visits to other states and locales across the nation. Said tour is poised to include East Malaysia too, evident via the planned tour-end in Sarawak state on Nov 29.
In the meantime, avid and fans EV enthusiasts who wish to size up the e.MAS 7 prototype up close need only to follow live updates from the official social media channels of the Proton e.MAS 7 Tour. Here, locations and timings plus details for engagements will be announced during its running.
Alternatively, details can also be accessed via the Proton e.MAS website, as well as its official Facebook, Instagram, TikTok and Xiaohongshu handles.