Proton’s first hybrid and third X series model, positioned as a premium three-row D-segment SUV, the all-new 2023 Proton X90 now in Malaysia.

Locally-assembled (CKD), it comes in four variants with two seating configurations. First three are seven-seaters, while the range-topper is a six-seater.

• Proton X90 1.5L Standard (seven-seater) – MYR 123,800

• Proton X90 1.5L Executive (seven-seater) – MYR 130,800

• Proton X90 1.5L Premium (seven-seater) – MYR 144,800

• Proton X90 1.5L Flagship (six-seater) – MYR 152,800

Prices are on-the-road, excluding insurance, and include a five-year unlimited mileage warranty, free labour for six services, a five-year data package (1GB/month), loan interest rates from 2.1% per annum and Proton Insurance Programme.

Early bird package (first 4,000 units), adds on a five-year data package (4GB/month), Proton X-watch (MYR 1,499), accessories package (MYR 779) and Upgraded Proton Insurance Programme.

Six exterior colours. Snow White, Armour Silver, Jet Grey (Standard, Executive, Premium, Flagship), Cinnamon Brown, Ruby Red (Executive, Premium, Flagship) and Marine Blue (Premium, Flagship).

Weighing in at 1,730 KG (Standard), 1,738 KG (Executive), 1,743 KG (Premium) and 1,740 KG (Flagship), the all-new X90 stands at 4,830 MM long, 1,900 MM wide, 1,764 MM tall, and with a wheelbase spanning 2,805 MM.

Exuding an overall sharp and elegant outlook, its design is based on the Geely Haoyue but with signature Proton elements.

Simple and appropriate, the front-end can be seen with a restyled version of the ‘Infinite Weave’ grille, which is in a ‘songket’-like pattern.

It is adorned with the new Proton logo and silver trimmings, and paired to a lower air-vent, completing its commanding layout.

Smoothly done, its minimalist rear-end with clean-cut contours adds abundant to the whole premium appeal, as well as emphasising its stocky scale.

The Proton script is boldly placed in the middle of the tailgate, with a matching silver trim stretching horizontally atop of it, and bumper-edge-integrated air-vents finishes the layout.

Boxy and sharp, the head lamps are sporty and are linked with the grille’s frame, creating a one-piece look. Paired is a set of LED fog lamps with black surrounds.

They are full LED units with LED Daytime Running Lights (DRL), and come with automatic and follow-me-home functions (Executive, Premium, Flagship).

In a softly angular shape, the tail lamps harmonise well with the rear’s outlook. Horizontally and evenly positioned, they feature LED combination units.

The side mirrors are electronically configurable (fold, adjust) with turn signals.

Installed is a front setup of ventilated disc brakes, and a rear setup of solid disc brakes. The system features an Electronic Parking Brake with Auto Brake Hold. 

Variant Standard and Executive ride on a set of 18-Inch alloy rims, wrapped in 225/55 R18 Continental EcoContact 6 tyres.

Meanwhile, variants Premium and Flagship ride on a set of 19-Inch alloy rims, wrapped in 235/50 R19 Continental EcoContact 6 tyres.

The all-new X90 gets a clear and symmetrically-aligned black theme dashboard, which is carried over from the Haoyue.

It features premium quality materials, such as soft-touch panels detailed with silver trims, and commanding the layout is the top-centre mounted screen setup.

Overall, the cockpit is well designed. All the buttons and other accessibilities are purposefully arranged, driver-centric and user-friendly.

The Standard variant gets an analogue metre display, while the Executive, Premium and Flagship upgrade to a full-width 10-Inch digital instrument cluster display.

Variants Standard, Executive and Premium come with a seven-seater (2-3-2 layout) configuration, while the Flagship with a six-seater (2-2-2 layout) configuration.

All-black, the seats are upholstered in fabric (Standard), leatherette (Executive) and Nappa leather (Premium, Flagship). 

Featured in the Executive, Premium and Flagship is a six-way power adjustment and two-way lumbar support driver seat, with the latter two variants adding on a four-way power adjustment front passenger seat (Flagship with ‘Boss Switch’). 

Next, variants Executive, Premium and Flagship get ventilated front seats, with the Flagship including this for the second-row.

A second-row bench seat with 60:40 split-fold function is fitted for the Standard, Executive and Premium, whereas the Flagship gets captain seats. Third-row for all variants comes with a 50:50 split-folding function.

Due to the stocky design of the body, it offers plenty of head, shoulder and legroom, thus front, middle and rear occupants get ample space.

Plus, the variant Flagship adds a front passenger ‘Boss Switch’ that moves the seat further forward, providing more legroom for the second-row occupants.

It has numerous storage areas including large sized door and seatback pockets, compartmentalised centre console storage areas and cavern space, and a decent-sized glove box.

The three-spoke leather (Standard, Executive), Nappa leather (Premium, Flagship) steering wheel comes with multi-switches (Bluetooth, Audio, MID), and tilt and telescopic adjustments. 

Also, featured is Steering Mode (Normal, Comfort, Sport), and Electric Power Steering (EPS).

There are multiple cup holders located all around the cabin.

Seven USB ports with three located up front, and two in the second- and third-rows. Also, the Premium and Flagship variants add on a wireless charger up front.

It has 257-Litres of boot space with the third-row seats up, and 2,050-Litres with the second and third row seats folded down. 

The Executive, Premium and Flagship variants feature a power tailgate function, with the latter two getting a ‘nearby auto open’ function.

The all-new X90 features the following ADAS suite. Standard for all variants is the Rear Collision Warning (RCW), Lane Change Assist (LCA), and Rear Cross Traffic Alert (RCTA).

Variants Premium and Flagship add Autonomous Emergency Braking (AEB), Forward Collision Warning (FCW), Adaptive Cruise Control (ACC) with Stop and Go, Intelligent Cruise Control (ICC), Lane Departure Warning (LDW), Lane Departure Prevention (LDP), Lane Centring Control (LCC), Emergency Lane Keep Assist (ELKA), Traffic Sign Information (TSI), Intelligent High Beam Control (IHBC), Auto Park Assist (APA), and 360-degree camera with 3D display (Executive, Premium, Flagship).

Passive safety standard for all variants includes six airbags (front driver and passenger, front sides, front to rear curtain), seatbelt (anchors, reminders, pre-tensioners), ISOFIX (anchors, top tethers), parking sensors (two-front/four-rear, Standard, Executive – four front/rear, Premium, Flagship), reverse camera (Standard), Anti-Lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist (BA), Auto Brake Hold, Electronic Stability Control (ESC), Traction Control System (TCS), Hill Hold Assist (HHA), Hill Descent Control (HDC), Door Opening Warning (DOW), Tyre Pressure Monitoring System (TPMS) (Executive, Premium, Flagship), Digital Video Recorder (DVR), and anti-theft alarm with immobiliser.

Three drive modes at the driver’s disposal. Eco, Comfort, Sport.

Installed is a 12.3-Inch floating touchscreen, supporting voice command, online navigation/music/weather, smartphone connectivity, 4G/Wi-Fi, and the Proton Link App (vehicle status, remote control).

The system runs on an ACO Tech ATLAS OS, featuring a higher-spec processor, 6-GB of RAM, and 64-GB of internal storage.

All variants come with a setup of six speakers.

Hybridised, the all-new X90 cradles a 1.5-Litre, three-cylinder In-line, 12-valve DOHC, TGDi with 48-V Electric Motor Synergy (EMS) system.

The mild-hybrid (MHEV) system is made out of six main elements. Belt-Starter Generator (BSG), battery management system, recuperative braking system, hybrid module control system, Lithium-Ion battery, and DC-to-DC converter.

Separately, the petrol unit produces 177 HP and 255 NM of torque, while the e-motor produces 13 HP and 45 NM of torque.

Combined, the mild-hybrid setup generates a total output of 190 HP and 300 NM of torque.

Fitted is a seven-speed automatic Dual-Clutch Transmission (DCT) with manual mode.

All power is transmitted to the front, via a Front-Wheel Drive (FWD) system.

It has a fuel tank capacity of 60-Litres, and a fuel consumption of 6.8L/100 KM.

The all-new X90 comes with intelligent entry with push start button, auto dimming rear-view mirror (Premium, Flagship), auto headlamps, auto rain sensing front windshield wipers, steering mode selection, walk-away auto lock, remote engine start, power tailgate function, multi-switches steering wheel, captain seats (Flagship), powered front seats (Premium, Flagship), interior lighting (ambient, map, cabin, boot), wireless charging pad, dual-zone auto air-conditioning with N95 cabin air filter, rear ceiling-mounted air-conditioning vents (all rear-rows) with individual controls, voice command, security tint (Premium, Flagship), Electronic Parking Brake (EPB) with Auto Brake Hold, front and rear parking sensors, and 360-degree camera.

There are rear ceiling-mounted air-conditioning vents with individual controls, located in the second- and third- row seats.

New suspensions installed, they are Macpherson Strut setup (front) and Multilink with Stabiliser setup (rear). 

Improving drivability and comfort levels, they are specifically tuned for the rough and tough Malaysian roads.

Overall, the ride quality is firm, and the interior is very spacious and extremely comfortable.

Good sound insulation, covering all the NVH aspects. The cabin experience is very refined and peaceful, alienated from most of the road noises.